Conversion
3–10×
the lift when shopping goes live
+20–40% average order value
The live commerce SDK
Dazzle is a plug and play SDK for live interactive shopping. Drop it into your app, hand your sellers a stage, and watch conversion climb.
0.4s latency · Auctions, drops & quests · Checkout that never leaves the stream

Why live, why now
Conversion
3–10×
the lift when shopping goes live
+20–40% average order value
The wave, globally
$1T
projected global livestream sales in 2026
In China, live is already ~19% of all e-commerce.
The U.S. open field
12%
of U.S. shoppers have ever bought via livestream
A ~$50B U.S. market, growing ~36% a year. Still unclaimed.
The cost of waiting
Interactive live shopping is where attention and spend are moving. Platforms that stay static will watch their sellers, their buyers and their GMS drift toward the ones that went live.
The SDK
Four commerce mechanics, one embed. Everything below is running UI, not concept art.
01 · Design battles
Two designs enter, the chat decides. Viewers vote in real time and preorder the winner before it even exists: 1,208 votes, one pair of earrings made live that night.
02 · Made to order
Sellers open a handful of slots and buyers claim them live: sized, personalized, and blocked in front of the whole room. Scarcity you can actually watch.
03 · Challenges
Stream goals turn every order into a group effort. 34 jars in, 16 to free shipping, a secret unlock waiting at the end. The room buys together.
04 · Live auctions
One of one pieces sold in real time: anti-snipe timers, quick bids, private max bids, and payment in the same tap. Sold, paid, shipped.
01 · Design battles
Two designs enter, the chat decides. Viewers vote in real time and preorder the winner before it even exists.

02 · Made to order
Sellers open a handful of slots and buyers claim them live: sized, personalized, and blocked in front of the whole room.

03 · Challenges
Stream goals turn every order into a group effort. The room buys together.

04 · Live auctions
One of one pieces sold in real time, with payment in the same tap.

Under the hood
The hard parts of live commerce, already built.
Low-latency live video
0.4s glass to glass. Chat lands while the words are still in the seller's mouth.
Real-time checkout overlays
Buying happens on top of the stream, never in another tab. Tap, pay, back to the show.
Auctions, drops & chat
A realtime engine that fans out bids, drops and reactions in under 100ms, even when the room spikes.
The future of shopping is live.
Or write to leon@dazzle.tv. We reply fast.